Blog

August 6, 2008

• Do You Want To Come Out Of This…A Winner?

  If you want to be a winner in this economy, you have to change your focus.
  Walk with me a few yards with this will you?  Let’s look at this thing. (…)

August 3, 2008

• Many Restaurateurs Hate "Marketing"

  To find out where your customers live in your trading area, put up a map on the wall.
  Ask guests to put a colored push pin into the map, indicating where they reside. (…)

August 2, 2008

• Ignore The Big Chains' Marketing

  Here is why you should not worry about what the big chains are doing, marketing-wise.
  First of all, you do not have their resources, buying power or head office marketing department. (…)

July 31, 2008

• Did The Waiter Actually Spit in Your Food?

  I usually don't post two items on the same day; but if you own and operate an independent restaurant, this is important. (…)

• Our Soup….Your Sandwich

  Yesterday I wrote a post about the negative effect the number of brown baggers is having on lunch at restaurants all over North America. (…)

July 30, 2008

• Why Not Brown Bag It?

  A new study from The NPD Group, "How Brown Bagging Is Affecting Food Service Lunch” has delivered even more bad news to the restaurant and food service industry. (…)

July 28, 2008

• This Is My Favorite Word

  Many restaurateurs believe that if they have built what they think is the very best steak or pizza, French, vegetarian, chicken, pub or you-name-it restaurant, the public will beat a path to their door. (…)

July 26, 2008

• You Too Can Be Trans Fat Free!

  Yesterday the state of California passed a law outlawing the use of “trans fats” in the 88,000 restaurants, bakeries, delicatessens, cafeterias and other businesses classified as ‘food facilities’. (…)

July 23, 2008

• Making Impressions…those that Just Won’t Stop

  My friend and colleague, Jorgen Moller, has just written a nice blog post that I think you should read.
  Jorgen has been in the food service and restaurant business his entire career. (…)

July 18, 2008

• Market Your Restaurant Using Trash!

  ‘Interested in a unique way to market your restaurant… and generate a halo effect over your outlet because of  the good work in your community? (…)

July 16, 2008

• Word of Mouse…Can Backfire!

  I keep hearing folks say they don’t need any marketing, because they rely on “word-of-mouth”.
  Word of mouth (advertising), as it’s often called, is a two-edged sword. (…)

July 9, 2008

• Use Caution When Raising Menu Prices

  Prices on everything just keep going up. (…)

June 1, 2008

• Restaurant Marketing Journal Opens Its Doors

  Welcome to the very first post on this new blog designed to show restaurateurs – particularly those who are independent, not part of a chain – how to market their restaurant…at little or no cost. (…)