Restaurant Marketing Tips

November 22, 2008

• Roy, we will miss you.

  [caption id="" align="alignleft" width="179" caption="Roy MacNaughton"][/caption]
  It is with great sadness that we announce the sudden passing of Roy MacNaughton. (…)

September 21, 2008

• 'LOCAL SEARCH' IS WHERE YOU SHOULD BE

  Did you know that the city of Albany, New York recently outlawed the yellow pages? (…)

July 21, 2008

• The Cat with the Hat’s Out of the Bag!

  After I wrote the previous post, How to Market Your Restaurant Using Trash, I received many comments. (…)

July 14, 2008

• Was This Restaurant Yours?

  After I wrote the post of July 11th, Eating Off The Floor, I received many comments that I was not able to print due to a variety of reasons, not the least of which is a strong need for anonymity. (…)

July 11, 2008

• Eating Off The Floor

  I walked into the men's room, flicked on the light and stopped dead in my tracks.
  This was the cleanest restroom I had ever seen anywhere in the entire world!
  I'm serious. (…)

July 7, 2008

• Hit 'em Where They Ain't

  There once was a small, wiry, major league baseball player named Wee Willy Keeler. (…)

July 6, 2008

• Forget Brands: Focus On The Guest!

  The American Marketing Association has changed its definition of marketing. (…)

July 3, 2008

• Happy Independents' Day!

  Yes, the spelling above is correct.  I mean just that: independent food service operators, owners and those who work for them.
  This week, July 1st to 7th is National Independents' Week. (…)

July 1, 2008

• Here's a Way Out — by the Gallon: Part 2

  In the last post, we were asking ourselves if we would be able to constantly pass on the increased fuel, labor and food costs to our customers. How much of this will our customers take? (…)

June 30, 2008

• Here's a Way Out — by the Gallon: Part 1

  Yesterday the New York Times carried an Op-Ed series of short comments under the heading: Is Your Tank Half Empty or Half Full? (…)

June 28, 2008

• Preemptive Table Reservations?

  Some readers have asked me for an example of how a restaurateur might use the concept of the USP in developing the Marketing Plan for his or her restaurant. (…)

June 26, 2008

• Why Do You Need a USP?

  Remember that old example of Avis up against Hertz….the one I referred to in the recent post? (…)

June 24, 2008

• What Really Is The USP?

  Do you know what your Unique Selling Proposition is?
  Can you spout it off to someone in less than three sentences? (…)

June 23, 2008

• Restaurateurs Hate The M-word

  Many restaurateurs hate 'marketing'.
  They see it as strong-arm tactics, or hard-selling, or pushing themselves on folks.  They refer to it as the 'M-word'. (…)

June 22, 2008

• Join Your Local Chamber and Restaurant Association…Cheap at Half the Price

  Are you a member of your local Chamber? You should be! They can really help you. They have more knowledge of your local trading area than anyone else; and it doesn't cost much to join. (…)

June 21, 2008

• We Interrupt This To Bring You An URGENT MESSAGE…

  Breaking News from Your Better Business Bureau…
  Galasource.com Closed - Paid Orders Unfilled Across USA
  Galasource Inc (www.galasource.com), a Denver based web site that caters to restaurant, retail and hospitality businesses appears to have closed and may be leaving thousands of dollars of paid orders unfilled across the country. (…)

June 20, 2008

• Ask "Yahoo Answers" Your Questions

  If you have questions that others can't answer for you, or you desire anonymity, check in with a restaurant industry forum, or ask the question of www.YahooAnswers.com ,  Another source you may not know about yet is at Amazon.  Check out asking questions at Amazon.com's new service, called: Answerville. (…)

June 19, 2008

• Pareto's Law…More of "the 80-20 Rule"

  In the previous post, we talked about using a database of your customers, so you can segregate out the top 20% who bring in 80% of your bottom line profits. (…)

June 18, 2008

• Who Are Your Best Customers? Why Should You Care?

  The answers to these two questions are incredibly important information you need! (…)

June 17, 2008

• Set Up A Google "News/Alert" On Your Best Customers

  Here's another free way to know about any of your competitors and/or suppliers. Go to Google News (http://news.google.com/) and set up accounts for any company you want to track. (…)